Tuesday, February 16, 2010

The New Digital Sweat Shops.. Mechanical Turking and Migrant Content Farms

It didn't take long for business to take advantage of the economic global recession. Two trends I am researching are the Migrant Content Farm Workers and Sweat Shop Crowdsourcing. Both being handled by legitimate companies. One is a worldwide brand and the other produces and pushes out content around the globe to major distributors like Yahoo, Hearst and various other regional newspapers. MTurk.com is run by Amazon.com and the other is Demand Media. Both use concept of crowd-sourcing to drive the capital cost of content creation down. As the internet has driven the marginal costs of content distribution to zero, the race is on to tackle the upfront cost of actually creating content. What is particularly fascinating about these two enterprises is the brazen way they wish to devalue content and human intelligence. Check out Amazon's SweatShop: https://www.mturk.com/mturk/welcome Check out Demand Media Content Farming: http://www.demandmedia.com/ Crowdsourcing now has a slick high tech slum... And its brought to you by Amazon dot com.. More on my investigation later...